The strategy and tactics of pricing a guide to growing more profitably

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The strategy and tactics of pricing a guide to growing more profitably

Subjects Description The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably.

Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.

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This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics.

Readers will also benefit from: Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a revised chapter on "Specialized Strategies", which addresses timely technical issues like foreign exchange risks, reactions to market slumps, and managing transfer prices between independent profit centers.

The strategy and tactics of pricing a guide to growing more profitably

A completely rewritten chapter on "Creating a Strategic Pricing Capability", which shows readers how to implement the principles of value-based, strategic pricing successfully in their organizations. In-chapter textboxes, updated to provide walk-through examples of current pricing challenges, revenue models enabled by an increasingly digital economy, and advances in buyer decision-making, explained through classic principles that still apply today.

Chapter summaries and visual aids, which help readers grasp the theoretical frameworks and actionable principles of pricing analysis. This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing.The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably.

Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.

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Oct 01,  · For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development/5.

Introduction. The field of strategy has evolved substantially in the past twenty-five years. Firms have learned to analyze their competitive environment, define their position, develop competitive and corporate advantages, and understand better how to sustain advantage in the . The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably.

Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value.

A Guide to Growing More Profitably The Strategy and Tactics of Pricing: About the book For almost three decades, The Strategy and Tactics of Pricing has served as the leading authority on strategic pricing.

November 20, MARCO ISLAND, FL - Life is all but back to normal after Hurricane Irma hit the island back in September. The JW Marriott opened its doors, with little evidence of the storms destruction to set the scene for the Executive Planning Conference, hosted jointly by Distribution America and PRO Group, Inc.

The strategy and tactics of pricing a guide to growing more profitably
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